"The Smell of Money": Joaquin Phoenix and Rooney Mara Promote Documentary with Reimbursement Offer
Vegan Activism | Social Justice
Hollywood stars Joaquin Phoenix and Rooney Mara, known for their vegan lifestyle and activism, are promoting the documentary "The Smell of Money" with a unique offer: the first 500 individuals who pre-order the film on iTunes or Google Play will be personally reimbursed by the couple.
The documentary, set for digital release on December 12th, exposes the environmental and animal rights issues associated with factory farming by focusing on a small rural community in eastern North Carolina negatively impacted by a large-scale pig factory.
Exposing the Environmental and Health Costs of Factory Farming
The film delves into the harmful effects of the factory on air, water, soil, local wildlife, and human health. It sheds light on the story of Elsie Herring, a resident who fought a nine-year legal battle against pork producer Smithfield Foods, alleging environmental racism and the devastating consequences of the company's practices on her community.
Director Shawn Bannon, who previously worked with Mara on "A Ghost Story," expressed deep concern for the local residents' suffering. He told IndieWire: "Now they can't grow their own vegetables anymore, they can't drink their own well water, they can't even wash their own clothes because they get stained."
Raising Awareness and Promoting Change
Phoenix and Mara, who share a 3-year-old son, River, have a long history of advocating for environmental and animal rights. They see this documentary as an opportunity to raise awareness and promote change. "We hope once audiences watch this film they are as moved by its important message as we are," they shared in a statement. "Movies like The Smell of Money live or die by word of mouth and we would like to lend our voices and support to help raise awareness. Please share this film with your family, friends, everyone."
A Collaborative Effort for Impact
The documentary, directed and produced by Bannon, written and produced by Jamie Berger, and featuring an impressive slate of executive producers, including Kate Mara, David Lowery, Oscar winner Travon Free, Martin Desmond Roe, and DeRay McKesson, represents the first project of The Unreasonable, a new production company by Free and Roe.
Venmo Reimbursement Offer for Early Supporters
The reimbursement offer for the first 500 U.S. residents with a Venmo account is a unique way to encourage early viewership and broaden the film's reach. This initiative demonstrates Phoenix and Mara's commitment to the documentary's message and their desire to inspire action on critical environmental and social issues.
A Call to Action for a More Sustainable Future
"The Smell of Money" serves as a powerful call to action for a more sustainable and ethical food system. By exposing the hidden costs of factory farming and showcasing the courage of individuals like Elsie Herring, the film aims to inspire viewers to consider their own dietary choices and advocate for positive change.
Join the Movement and Watch "The Smell of Money"
By supporting the film and spreading the word, viewers can play a vital role in raising awareness and holding corporations accountable for their environmental and social impact.
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Let's join Phoenix and Mara in supporting this important film and work towards a more sustainable future for everyone.