No One Gets Hurt: The Moral Clarity of Veganism
This linocut-style meme delivers a stark, unforgettable message: “Go Vegan and nobody gets hurt.” Surrounded by the expressive faces of farmed animals and a smiling human, the simplicity of the phrase carries the full weight of moral clarity. It's a direct, unapologetic appeal to our sense of justice. In just a few words, it obliterates the common justifications for using animals, reminding us that veganism is not a lifestyle fad or a dietary choice, it’s a refusal to harm.
What makes this image so powerful is its refusal to soften the truth. It doesn’t hide behind euphemisms or moral relativism. It simply says what needs to be said, choosing compassion means rejecting violence. Every day, billions of animals are killed unnecessarily, not for survival but for convenience, habit, or taste. This meme calls that out plainly and honestly. It draws a line.
The figures in the artwork aren’t abstract symbols. They are individuals with faces, personalities, and lives they want to live. The visual style reinforces their dignity and presence. They are not products or “livestock.” They are victims of a normalized atrocity.
This is the kind of messaging we need more of, concise, evocative, and ethically grounded. It doesn’t beg for approval. It challenges. It speaks for the voiceless. And it does so with just enough charm to disarm even the most defensive viewer.
It reminds us, in a world where harm is a choice, so is kindness. And veganism is that choice. Every time.
Thank you - I love this too - it's by the great Sue Coe - her new book is The Young Person’s Illustrated Guide to American Fascism